Last week Amphio went to BVE 2017, the UK’s leading Entertainment and Media Tech event dedicated to all things video. We eagerly arrived at ExCel London early on a Thursday morning, ready to make new connections and learn more about what’s happening in the Connected Media, AV Systems Integration, Live Production, VR and creative sectors.
The space at ExCel was huge and impressive, and we were pleased to see such a wide variety of companies, products, inventions and services. Initially we talked to some companies who were working in media cataloguing and cloud services, to discuss the challenges, unique selling points and important features required in the modern world.
We also had the opportunity to play with some new camera equipment, view some innovative Virtual Reality experiences and listen to Louis Theroux discussing his documentary style and his tips for future filmmakers and storytellers.
In particular we were impressed by a mobile app called Mavis, which gives the user far greater control of the iPhone’s camera when using it for filming. As the quality of phone cameras has improved, it’s become more acceptable for phones to be used as quick and easily accessible video cameras, and having an app which gives a slightly more professional array of settings, guides and features brings more possibilities to the world of low-budget filming.
It’s clear from the scale and energy of this year’s event that video is the most important tool in the modern world, and it helps to confirm our prediction that by 2018, 80% of the world’s internet traffic will be video. The future, whilst being incredibly competitive, is looking very bright indeed; improvements in technology, creative use of video, and the effective impact of video is continuing to increase.
All in all, we had an excellent adventure at BVE 2017.